Worked with Amazon Growth Lab and came away impressed. They have a real understanding of where Amazon is heading with Rufus and COSMO, which many firms still seem to overlook. A lot of agencies are still relying on the same old playbook, but Amazon Growth Lab clearly sees how product discovery is changing and is adapting accordingly. It feels like a team that is paying attention to where the platform is going, not just where it has been.

Amazon Growth Lab redid our storefront and made it look beautiful, but what really impressed us was how they approached refreshing creatives across 1,500 ASINs. They struck a strong balance between automation, templated systems, and unique creative execution, which made it possible to scale without sacrificing quality. Instead of treating every SKU the exact same, they built a process that created consistency across the catalog while still allowing the important differences between products to come through. It was a very thoughtful, data-driven approach, and the final result felt much more premium, organized, and conversion-focused.

I’ve been working with this agency for the past two years and the results honestly speak for themselves. They helped me get to a ROAS of 8, which is a huge jump from the 0.6 I was getting before when I worked with MAG. The biggest difference is they actually think. They are not just button pushers running ads and calling it a day. They take a real strategic approach, understand the Amazon ecosystem, and make decisions that actually drive growth. It feels like they are invested in the business, not just managing campaigns. Night and day difference from what I experienced before. Highly recommend if you want real results.

AGL ran a small DSP test for us, $850 in spend that generated over $34k in sales. What really blew us away was that they did it as a test on the house and didn’t charge us for setup or management. That level of confidence and transparency is rare. We’re now going all in on DSP with them.

AGL is one of the few agencies we’ve worked with that actually thinks before acting. They ask good questions, explain their reasoning, and don’t hide behind buzzwords. Communication is clear, expectations are realistic, and the work has made a real difference. Can’t recommend them enough.